01 — Product scope
Defined an initial booking-first product experience around service setup, customer-facing booking pages and structured requests.
SaaS · Product Development / Featured Case Study
In Trade CRM
Your services. Your bookings. All in one place.
The project
A booking-focused SaaS project for trade businesses, built around branded service pages, customer requests and a simpler business booking inbox.
01 / The challenge
What needed to be solved
Smaller trade businesses need a straightforward way to explain services, gather structured customer details and keep track of incoming booking inquiries, without expensive operational overhead.
02 / Implementation
My development process
02 — Interface and onboarding
Designed the responsive landing page, visual identity, registration flows and clear navigation for trade businesses.
03 — Booking journey
Worked on staged customer questions, service choices, appointment requests and the corresponding business-side request workflow.
04 — Iterative development
Built and refined the application architecture while keeping external messaging, file-storage costs and payment functionality outside the current release scope.
03 / Outcome
What I delivered
An independently developed SaaS project in active development. The interface and booking journeys continue to evolve; this is not presented as a completed commercial release.