What needed to change
A technology integrator offers services that vary by geography, industry and technical requirements. Visitors need to find the right solution without learning the company's entire internal service taxonomy first.
How I worked through it
Organizing information architecture
I worked on site structure that separates core service offerings from the industries they serve, making both navigation and search intent easier to understand.
Bringing clarity to complex services
Service and industry pages give the business room to explain security, networking and related solutions in an organized way, supported by suitable calls to action.
Iterating on the experience
The work involved WordPress/Elementor presentation, responsive adjustments, site navigation and supporting SEO content.
What I learned
When a service is complex, the website should simplify the buyer's decision rather than imitate the complexity of the business.