An increase in clicks can be encouraging. It is not the same as an increase in customers.
The graph is only the start
One of the easiest mistakes in SEO reporting is treating growing impressions or clicks as the final result. Google Search Console helps us understand how pages appear and perform in Google Search. It can show queries, pages, impressions, clicks and average position, but it does not tell us whether a visitor became a qualified customer.
A page might earn more clicks because it ranks for a broad question. That could be a useful sign of visibility, but it may not represent somebody ready to book a service. I try to ask what problem brought that visitor to the page and whether the content answered it.
Read search intent before celebrating traffic
The useful next step is to group queries by intent, then review the landing pages that receive those searches. Is a service page attracting service enquiries, or is it mainly getting informational traffic? Does the page explain the next step? Is the mobile contact experience obvious?
Search Console becomes more powerful when combined with validated analytics events and the actual lead-handling process. None of these systems should be interpreted in isolation.
My take
I like Search Console because it gives clues about what searchers want. I do not like using it as a substitute for a lead report. Ten highly relevant visits that turn into a meaningful conversation may matter more than a hundred visits that never stood a chance of converting.