What I'm learning, building and questioning.
Practical articles about search, advertising, software and experiments. Not just the how-to, but what I think matters after trying to solve the problem.
What Search Console can and cannot tell you about leads ↗
An increase in clicks can be encouraging. It is not the same as an increase in customers.
Google algorithm updates should not replace an SEO strategy ↗
An update deserves investigation, not a complete change of direction every time a graph moves.
Organic leads start with the page, not the keyword list ↗
Keyword research tells us where demand exists. The page still has to earn trust and make the next step easy.
A GA4 event is not always a lead ↗
What I check before calling a button click a conversion.
Google Ads does not stop working at the click ↗
Why the landing page and the lead-handling process deserve equal attention.
Local Services Ads is also a customer service system ↗
Verification, answering enquiries and service coverage can shape the value of a lead.
AI can write code. It cannot take responsibility for it. ↗
The biggest productivity gain is not typing less, but reviewing better.
A WordPress website is more than a screenshot ↗
The real design test is what happens when content changes, products update and somebody opens the mobile menu.
Building Aura Check: the challenge of a daily game ↗
Short sessions, fair scores and the question of what makes somebody return tomorrow.
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